I listened to Seth Godin's, Small is the New Big interview on TypePad and if you haven't had a chance to listen, check it out. For those of you that are thinking, Hey, tell me what he said, here is the Bulldog Version ( kind of like cliff notes, but not as neat, and much lazier) on the stuff pertaining to blogging.
1. Blogs are very significant, not because of the technology, but becasue of their serial nature- the drip, drip, drip of information over time that creates 'truth' because it is too hard to keep checking up on yourself to make sure you are saying the 'right things' in the right way. Blogs cause people to be authentic and be themselves, and over time, through your blog people will get to know you, trust you and like you. And if you can do that with 50 people, 100 people, or 500 people you have the chance to build something that matters. (How cool is that)!!
2. Daily Candy, a very hip fashion site is a great exapmle of the power of what blogs do, even though it is a traditional website. Dany Levy who is the Founder, has built a 50MM company becasue she has built a list of over 100,000 who want to hear what she has to say on the latest fashion trends. She is at the apex of a group of people and is very influential. If she says something, attention is paid. There are people who want you to 'drip' information to them, to hear a little bit at at time, and they will be motivated to take action on your suggestions and ideas.
3. When Time Magazine puts something on the cover of their magazine, nothing happens, but when a blogger puts the right message, at the right time on their blog, things happen. Phones ring.
4. When you are tryng to impact a small industry, you don't need large numbers of people to influence that industry.
5. When Mike (from TypePad) asked Seth if he pitched his book, Seth basically said that he doesn't like pitching his book. If people want to read it, they can go online and read it off of his blog and the the Fast Company Website. What Seth said, and I think it is worth paying attetion to, is that He sells ideas. He loves it when people write to him and say, " I read something, and I did X just like you told me to" and the X that they did is something that he never knew about. He really enjoys it when he can be a spark and inspire people to do something differently.
6. Being Competent means doing things the way you have always done them. Being incompetent means being willing to fail. Basically, there is not much innovation in being competent, and the place for improvement is when you are willing to fail.
So what does that have to do with blogging?
7. If you are new to blogging, don't be afraid to get yourself out there ( See, I am not the only one saying that) . Be prepared to be wrong, and if you are, don't defend yourself, admit your mistake and thank your audience for pointing it out.
8. What is Seth's Strategy for blogging?
He posts once or twice a day, and gets up with an open mind, and takes a look at what is around, and what is blog worthy. He basically writes the post in his head, and doesn't really research his topic before writing it. When he sits down to write it, he types like he talks, and and wants his readers to feel like they are having a cup of coffee with him.
9. There is no manual for blogging YET, so you can't violate the rules. So you better get started now.
10. Find the small niche that you can exploit with the resources that you have.
THIS IS THE BIG NUGGET HERE:
If you have a small blog, don't write it and try to be a big blog. Do the opposite. Figure out how you can create a blog that can be the very best small blog of it's kind- so unique, so focused, so insightful, that a tiny group of people can't live without.
If you could do that, it probably won't be a small blog for long.
Now, remember, this is just my take on the podcast, and I am willing to be corrected if I got anything wrong.